You Russians with your backwards letters...

the backwards 'h' doesn't rub me the right way (jumps out from the rest of the word). have you guys tried ambigramming it?

It's actually an effective backward R in that logo and isn't really that silly. If you look at many children when they first learn to right, a % of American children do have a tendency to start out by writing the letter 'R' backward and that's what it's reflecting. I seriously doubt they even pondered any correlation to Cyrillic whatsoever.

That's a pretty neat tool, but I don't like the result for hatswitch.

I think I like the idea of the black and white one best - both the backwards "h" and the black/white contrast communicate the "switch" idea.

However, the backwards "h" - probably because it's in a difficult phoneme - makes it more difficult to read, and as someone else said, "rubs me the wrong way".

I also am not sure I like the black on top, white on bottom look with the hat divided by the name. It looks like a mountain (or maybe a bimodal graph, which for some applications might be appropriate) instead of a hat.

What if you did left-right black and white (half and half) and put the name underneath? Still doesn't "help" with the backwards "h". And I do like the general idea of having the word in the middle of the hat, dividing it. Hmmm...

Sorry to be so full of negativity today, but I have strong opinions about what works and doesn't work in the areas of organization (virtually nothing I've tried) and logos (lots of things, but I think this one could use some modification). Also, I could use more sleep. ;)

That must be why I don't like it. (Arby's was my first job, when I was 15. I decided right then that I was never working a consumer-facing job again.)

I like the idea of the both black and white one, but from a design standpoint I would put the black on the bottom (which means you could to the detail lines in white).

For some reason I read 'hat swi ctrl' with the backward h. I know it says switch but my brain refuses to read it that way.

I agree with the people who have complained about the backwards h...

I also think a vertical split for the hat color might look better, and you could maintain legibility by having the text be white-on-black over the black part and black-on-white over the white part. Of course, you wouldn't want to switch colors in the text more than once, so you could, for example, get the full word "hat" to be white-on-black and "switch" to be black-on-white. Or something.

Also, with it being all lower-case, it's possible to parse it as "hats witch" -- putting the color change at the intended word break would help avoid that.

I'm not crazy about the backwards h, though it might scan better if the c was also backwards. I like the white hat best. May I suggest trying the color change along / or | instead?

I just have to say that I LOVE the backwards h, and don't understand why it rubs a few others the wrong way.

I voted for the white hat, but almost voted for the black and white one. I like the idea of the black and white one better, but I think that logo needs more work. The hat isn't quite integrated with the text... I'd fool around with it some more, but you're on a good track.

I initially read the backwards h as "rl". That made it a bit difficult to figure out what the word was without the context of your explanation. The suggestion of turning both the c and the h backwards would work, though.

I would like the text to be a bolder font, and the second t to be reversed, and maybe something interesting done to the c (maybe just reverse it, maybe lay it on its back... unsure.) I would consider splitting the hat vertically (left side white, right side black).

But I love the concept!

I got stuck on the reversed "h", which read as a lowercase "d" to me.

I think one reason the reversed "R" works in Toys R Us is that a reversed R can't be read as any other letter.

How about two hats, one black and one white, to avoid the Arby's effect?

haha! if you had a witch's hat...